VERO BEACH, FL/OCTOBER 2020 – Dale Sorensen Real Estate (DSRE) is excited to announce that Vista Florida Realty has merged with DSRE Brevard. The merger, which brings together two highly successful Brevard County brokerages, will give the companies a distinct advantage in the increasingly competitive world of real estate. Both companies specialize in selling new and resale homes, luxury construction, single family homes, condos and waterfront properties.
Vista Florida Realty was founded in 2014 by Grace Vista. A native of Annapolis, Maryland, Vista has been a licensed realtor since 2004, earning her Broker’s license in 2014. As an accomplished agent, Vista has won numerous awards, including “Top Producer”, “Top Sales”, “Million-in-a-Month Sales”, and “Leading Edge Sales”. Deciding to merge with another company wasn’t an easy decision until she met with the DSRE team. “About a year ago, different larger companies started approaching me about the possibility of selling my company,” Vista said. “They watched us grow from a 3-agent firm in 2014 when we opened, to a thriving 28-agent brokerage a few years later. But I wasn’t interested in selling my company because I did not want to become a franchise and I also wanted to be able to keep providing the best possible service to our clients as well as my agents.”
Things changed when a DSRE broker approached Vista. “When Gary Scenti, a managing broker at Dale Sorensen Real Estate, asked me to meet with them, I thought why not? I respected the Sorensen brand and I thought, if nothing else, I can learn something from meeting with them. What I didn’t expect was that when I did meet with them, I was completely impressed not only by their strong brand and excellent marketing, but just as importantly, how nice everyone was who I met with. The Sorensen family and team really care about their agents, their customers, and their community. I learned they had strikingly similar life and business values that I hold dear to me. After several meetings it was clear that by merging my current company with theirs, I would not only be helping my agents grow, but I would also be giving our clients even more value. They also offered me the chance to collaborate and innovate with other like-minded managers and brokers working as a team, which is something I missed being the sole owner and manager of Vista Florida Realty. It was a win-win for everyone and I couldn’t see a downside.”
“Grace and her team embody the local, independent, boutique, high level service approach DSRE represents and her passion for marketing will only help enhance the company’s brand in Northern Brevard,” said Dale Sorensen, Jr., managing partner for DSRE. “Personally, having spent many, many hours working with Grace and our team on this merger, I am thrilled to have the opportunity to work with her as well as her agents. Her passion for marketing and our company values align perfectly. Grace will be managing the Suntree and Cocoa Village offices working hand in hand with DSRE Brevard’s broker Gary Scenti, regional managing broker Jim Goldsmith and our regional office manager Katie Keltner and her assistant manager Debbie Ford. Our team brings a level of experience, knowledge and support unparalleled in our region as evidenced by our more than $800 million in closed sales in 2019. We welcome Grace and her entire team.” In the last 12 months, the firms have closed more than $800 million in Treasure and Space Coast real estate.
The merger combines the talents of almost 300 highly-skilled, licensed sales agents and support staff. DSRE was founded in Indian River County more than 42 years ago. They opened their first branch in Brevard County in 2014. “This merger represents a further progression into the Brevard County markets and our shared vision of professional and concierge services to our clients and customers,” said Scenti. “This will also allow Vista’s agents to take advantage of our cutting-edge technologies, innovative marketing techniques and powerful advertising tools that DSRE offers its agents, as well as the relationships with leading worldwide real estate affiliates, to address not only our local but national and global markets.”
Vista is excited about her agents’ futures. “I had said to my husband years ago that I would not ever consider selling my company, unless of course, it was to a really strong independent company with global marketing — like Dale Sorensen Real Estate. I got my wish. One thing we have all learned this year is that we must accept change and be flexible, to keep growing and moving forward. With my experience in marketing, selling real estate and training agents, now supported and strengthened with the outstanding marketing, knowledge and experience of Mr. Sorensen, Dale Sorensen Jr. and the DSRE management team, the future is even brighter for our agents, clients and all of us!”